Press Release

Niva Bupa consolidates its position in the health insurance industry...

22 Nov 2021

Niva Bupa Health Insurance Company Limited, one of India’s leading standalone health insurance players announced its growth and business targets for FY 23-24.

Zindagi Ko Claim Kar Le’- Niva Bupa’s new campaign encourages customers...

22 Nov 2021

Niva Bupa Health Insurance Company Limited (formerly known as Max Bupa Health Insurance Company Limited), one of India’s leading standalone health insurers,

'Niva Bupa launches Personal Accident Plan to ensure its customers live carefree'

24 Aug 2021

Niva Bupa introduced a standalone Personal Accident Plan to financially secure policy owners and their family members in case of death, partial, temporary, or permanent disability.

Max Bupa Health Insurance rebrands as Niva Bupa

23 Jul 2021

Niva Bupa will democratize health insurance category by bringing more thrust on customer touch points and introduce host of innovative products and digitally enabled services.

Niva Bupa enters into a Partnership with Axis Bank to offer comprehensive Health Insurance

07 Jul 2021

Max Bupa has embarked on a Corporate Agency partnership with Axis Bank, India’s third largest private sector bank, to provide comprehensive and best-in-class health insurance solutions to its customers.

'Max Bupa launches ‘Senior First’ plan to make healthcare more accessible for senior citizens in the country'

13 May 2021

Max Bupa – one of India’s leading standalone health insurers, today announced the launch of ‘Senior First’ – a tailor-made plan for senior citizens, designed to provide unconditional support and care to seniors in their golden years.

'Max Bupa introduces ReAssure Health Insurance Plan to shield customers against any kind of hospitalization including COVID - 19'

06 Aug 2020

Max Bupa – one of India’s leading standalone health insurers, has introduced ‘ReAssure’–a comprehensive health insurance plan that provides unlimited sum insured for any type of hospitalization including the ones related to COVID-19.

Ab nahin khareedoge to kab? - Max Bupa nudges Indians to invest in health insurance in times of Covid-19 '

03 Jul 2020

​In keeping with its purpose of helping customers live healthier, more successful lives, Max Bupa, one of India’s leading standalone health insurers, today announces a 360 degree brand campaign, to elucidate that health insurance is the need of the hour under the global pandemic.

'Fincare Small Finance Bank and Max Bupa partner to offer comprehensive health insurance solutions '

25 Jun 2020

Fincare Small Finance Bank, a new-age, digital bank has entered into a bancassurance agreement with Max Bupa Health Insurance, a leading standalone health insurance provider. Under the agreement, Max Bupa will offer digitally enabled bespoke health insurance solutions to customers of the bank

'Max Bupa supports the Nation’s fight against Covid-19 '

15 May 2020

​The outbreak of Covid-19 has impacted People, Governments and Organizations in an unprecedented manner. As a trusted healthcare partner, Max Bupa, one of India’s leading standalone health insurance players, has launched #InsureCare program to not only insure health of its customers but also extend health and wellness services at home during the lockdown period.

'Max Bupa launches ‘Health Premia’: Its most comprehensive Health Insurance plan to cover domestic and emergency international healthcare needs'

20 Nov 2019

​Max Bupa – one of India’s leading standalone health insurance players today launched its most comprehensive health insurance plan, ‘Health Premia’, a disruptive product that combines the best of features and benefits any customer across age groups would expect in a health insurance plan, with sum insured up to INR 3 crores.

'Max Bupa celebrates the spirit of real sisterhood this Rakshabandhan with #SabKiSister campaign'

24 Aug 2021

Celebrating the festival that marks the strong bond between brothers and sisters, this Raksha Bandhan, Max Bupa Health Insurance - one of India’s leading standalone health insurance players has launched a unique #SabKiSister campaign.

'Bank of Baroda, Max Bupa Health Insurance join hands with Feeding India to launch SwasthaNeev, a fight against hunger'

07 Aug 2019

Bank of Baroda, India’s second largest public sector bank, and Max Bupa Health Insurance - one of India’s leading standalone health insurance players have jointly pledged to feed 112,000 meals to the underprivileged citizens, within a span of two months. The initiative is aimed to contribute to the nation’s fight against hunger and enable the underprivileged citizens to lead healthier lives.

'Max Bupa partners with MobiKwik to promote bite sized health insurance products in India '

26 Jun 2019

​​one of India’s leading standalone health insurance players today announced a strategic partnership with MobiKwik–a leading Fintech platform, to promote affordable and convenient bite sized group health insurance products for MobiKwik’s 107 Million customers across the country.

'For Immediate Publication / Broadcast / Telecast PR/1371 IDBI Bank Ltd. enters into Standalone Health Insurance tie-up with Max Bupa'

01 Jun 2019

IDBI Bank Ltd. and Max Bupa, a Standalone Health Insurer (SAHI), signed a Bancassurance corporate agency agreement on June 1, 2019. It is the first time that IDBI Bank has been onboarded as a Corporate Agent for a SAHI partner under Open Architecture.

'Max Bupa Health Insurance wins the prestigious ‘The Economic Times Best Brands 2019’ award'

22 Apr 2019

Max Bupa, one of India’s leading standalone health insurance players, has been recognized with the prestigious ‘Economic Times Best Brands 2019’ award, at a ceremony in Mumbai on March 29.

'Max Bupa’s #ExYourExcusecampaign encourages people to put their health first OR #ExYourExcuse and get healthier, says Max Bupa in its latest campaign'

20 Apr 2019

​Max Bupa, one of India’s leading standalone health insurance players, has initiated a month long integrated campaign #ExYourExcuse, for the consumers to stop giving excuses to themselves to not get health insurance, and instead give their health the security it deserves.

'Max Bupa concludes its #DonateYourWeight campaign, in association with Cuddles Foundation Donates 500kg of nutritional supplements to Cancer stricken children '

26 Oct 2018

Celebrating National Nutrition Week, Max Bupa, one of India’s leading standalone health insurance players, successfully concluded a 360 degree marketing campaign #DonateYourWeight, in association with Cuddles Foundation, to support the underprivileged and malnourished children battling cancer.

'Max Bupa concludes its #DonateYourWeight campaign, in association with Cuddles Foundation #Donates 500kg of nutritional supplements to Cancer stricken children '

15 May 2020

Celebrating National Nutrition Week, Max Bupa, one of India’s leading standalone health insurance players, successfully concluded a 360 degree marketing campaign #DonateYourWeight, in association with Cuddles Foundation, to support the underprivileged and malnourished children battling cancer.

'Max Bupa launches a new age multi-functional ‘Health App’; enables customers to book cashless OPD instantly'

23 Aug 2018

Max Bupa, a leading specialist health insurer, has announced the launch of a new age Max Bupa Health Mobile Application that will serve as a one stop shop for everyday health and wellness needs of its customers.​

'Max Bupa and Karur Vysya Bank ink bancassurance alliance to offer innovative digital health insurance products '

13 Jun 2018

Max Bupa, a specialist health insurer today announced a Corporate Agency partnership with Karur Vysya Bank (KVB) – a leading private sector bank in the region. Max Bupa will offer bespoke, segment-led propositions tailored to the needs of the bank’s customers.

'Max Bupa GoActive Health Insurance Plan Recognized as the Most Innovative and Diversified Product in Asia Pacific'

30 May 2018

​Max Bupa – one of India’s leading standalone health insurance players – was felicitated with Best Product Innovation and Diversification in the Year award for its innovative and path breaking digitally enabled offering GoActive Health Insurance Plan.

'Max Bupa partners with MobiKwik to promote bite sized health insurance products in India '

26 Jun 2019

​​one of India’s leading standalone health insurance players today announced a strategic partnership with MobiKwik–a leading Fintech platform, to promote affordable and convenient bite sized group health insurance products for MobiKwik’s 107 Million customers across the country.

'Wellness Offerings to Drive Growth of Indian Health Insurance Sector: Max Bupa Pulse Report'

11 Apr 2018

​On the occasion of World Health Day, Max Bupa, one of India’s leading standalone health insurance players, released a study/report - ‘Max Bupa Pulse’. The research conducted by IMRB is an extensive study to better understand the mindset, needs, expectations and behavioral patterns of Indian buyers towards health insurance.

'Max Bupa inspires Delhi to ‘Power Walk’ for Health and Environment'

14 Mar 2018

Max Bupa inspires Delhi to ‘Power Walk’ for Health and Environment

'Max Bupa launches brand campaign to nudge Indians to make ‘Health a Habit’ with ‘GoActive’, an everyday use health insurance plan'

14 Mar 2018

'Southern Superstar Shiva Rajkumar and Dhananjay inspire thousands of Bangaloreans to take a step towards good health at Max Bupa Walk for Health'

14 Mar 2018

'New Delhi Turns Into India’s Fitness Capital as 10,000 Delhiites Commit to Fitness at Max Bupa Walk for Health 2018'

14 Mar 2018

'Akshay Kumar inspires 10,000 Mumbaikars to Power Walk to improve the City’s Health'

14 Mar 2018

'Max Bupa launches ‘GoActive’: A digitally enabled ‘Everyday Use’ Health Insurance Plan to keep Indians financially and physically fit'

21 Feb 2018

​New Delhi, February 13, 2018: Max Bupa – one of India’s leading standalone health insurance players - today introduced a digitally enabled ‘Everyday Use’ Health Insurance Plan – Max Bupa GoActive Health Insurance Plan.

'Max Bupa inspires Delhi to ‘Power Walk’ for Health and Environment

12 Feb 2018

'Max Bupa redefines health insurance in India; introduces ‘AnyTimeHealth’ Machines to propel health insurance penetration '

04 Dec 2017

New Delhi, November 13, 2017: Max Bupa – one of India’s leading health insurance players – has announced the launch of Max Bupa AnyTimeHealth (ATH) machines, to propel health insurance penetration in the country.

'Wellness Offerings to Drive Growth of Indian Health Insurance Sector: Max Bupa Pulse Report'

11 Apr 2018

​On the occasion of World Health Day, Max Bupa, one of India’s leading standalone health insurance players, released a study/report - ‘Max Bupa Pulse’. The research conducted by IMRB is an extensive study to better understand the mindset, needs, expectations and behavioral patterns of Indian buyers towards health insurance.

'Max Bupa Walk for Health mobilizes 40,000 Indians to walk more; culminates in Bengaluru'

02 May 2017

'Max Bupa Health Insurance partners with Athletics Federation of India to promote Walking as a Sport '

02 May 2017

'National Athletes inspire 15,000 Delhiites to Walk for Health with Max Bupa'

02 May 2017

'Standard Chartered Bank enters into a bancassurance tie up with Max Bupa'

03 Feb 2014

'Boston University confers the ‘Distinguished Alumni’ award to Mr. Analjit Singh, Founder & Chairman, Max India Group'

28 Oct 2013

'One in two people feel less stressed; one in four people feel more socially active and productive at work after walking, reveals Max Bupa Walk for Health Survey 2013'

11 Oct 2013

'Max Bupa and Public Health Foundation of India join hands to promote Walk for Health'

27 Sep 2013

'Max Bupa completes three successful years of business operations with a customer base of over 1.2 million'

20 Jun 2013

'Max Bupa expands business operations in Bihar'

21 Mar 2013

'Max Bupa launches new brand campaign '

29 Jun 2013

'Max Bupa launches online super saver– Health@companion '

22 Jan 2013

'India Walks for Health with Max Bupa'

04 Nov 2012

'A Unique Combination of three health covers with assured cash benefit'

10 Oct 2012

Max Bupa introduces new enhanced version of Heartbeat Health Insurance Plan'

28 Feb 2012

'Max Bupa launches business operations in Eastern India'

17 Oct 2011

'Mumbai blasts, special team to support'

13 Jul 2011