​​​Max Bupa’s #ExYourExcusecampaign encourages people to put their health first OR #ExYourExcuse and get healthier, says Max Bupa in its latest campaign

Max Bupa, one of India’s leading standalone health insurance players, has initiated a month long integrated campaign #ExYourExcuse, for the consumers to stop giving excuses to themselves to not get health insurance, and instead give their health the security it deserves.

New Delhi,XXXX: Max Bupa, one of India’s leading standalone health insurance players, has initiated a month long integrated campaign #ExYourExcuse, for the consumers to stop giving excuses to themselves to not get health insurance, and instead give their health the security it deserves. The campaign is launched to resolve the underlying issues such as low-awareness and complication of the product. The campaign targets and prove that although we are aware of health insurance and its benefits, but STILL CHOOSE TO IGNORE IT by giving ourselves false assurances.

in order to nudge people, especially the youth, to take their health seriously by giving up on unhealthy habits and excuses that keep them from achieving their health goals.With the increase in lifestyle and critical illnesses, it has become pertinent for people to follow a healthy lifestyle and manage their health and with this campaign; Max Bupa is urging people to take small steps towards leading a healthier and fitter lifestyle.

Most often people think that taking care of their health needs a lot of time and effort, however it is not about time but making small lifestyle changes towards making health a habit which certainly has varied benefits. People find innumerable excuses to not follow their daily health routine, such as not being able to wake up early, unexpectedly late working hours, difficulty in resisting junk. As a responsible health insurer, Max Bupa has takenthe charge to help people prioritize their healthand is proddingthem to explore healthier ways of living life while leaving behind their usual excuses.

Max Bupa has been amplifying the campaign across its social media channels through engaging posts, interesting hashtags, content, videos, static images and also collaborated with digital influencers like PallaviRuhail, Megha Sarin, Aman Singh Virk among others to promote the campaign and encourage their followers to participate in the contest and adopt a healthy routine. In addition, the brand has also been promoting the campaign on radio through quirky engagements making its reach wider. The radio campaign was kickstarted from XX April with RJs talking about how they are eating fruits, drinking water, doing a show standing etc. to symbolize different things that are beneficiary to health and highlighting Max Bupa's #NoExcuses campaign.

Speaking about the campaign, Anika Agarwal, Senior Vice President and Head-Marketing, Digital and Direct Sales, Max Bupa Health Insurance, said “This campaign is very close to our hearts as we are urging people to prioritize their health which resonates with our brand’s purpose of enabling people to live healthier, more successful lives. We are indeed overwhelmed to see people’s response towards the initiative which has led to over 3,50,000 impressions in just 12 days. The campaign has been so far very successful and engaging as we are promoting it on our social media pages along with radio channels to ensure it reaches out to maximum number of people out there. The social media pages are poured with creative and highly motivating videos of people who have taken up health while giving up on their excuses. On the other hand, RJ’s are playing up well with the campaign and motivating people by telling their creative stories of indulging in healthy habits. I would like to call out all the people who have taken the challenge and pledged to prioritize their health and follow a healthier lifestyle.”

As part of the campaign, Max Bupa is also running a contest asking people to share videos, photos and voice notes of their health mantra and how they managed to overcome their health excuses. So far, 500+ people have already participated in the contest and shared their videos and photos of eating healthy food to indulging in physical activities like swimming, going to gym etc.

Last year Max Bupa did a 360 degree marketing campaign #DonateYourWeight, in association with Cuddles Foundation, to support the underprivileged and malnourished children battling cancer which garnered stupendous response with 10.2 million total reach, 11.5 million total impressions and 876K total video views. Also, Max Bupa’s #JunkTheJunk campaign challenged the social media users to quit junk which also got an overwhelming response from the netizens and the campaign received over 7.5 million impressions in just a span of 7 days.