Press Release

​​​Max Bupa launches a new age multi-functional ‘Health App’; enables customers to book cashless OPD instantly

27 Aug 2018

Max Bupa, a leading specialist health insurer, has announced the launch of a new age Max Bupa Health Mobile Application that will serve as a one stop shop for everyday health and wellness needs of its customers.​

  • Offers instant ‘cashless’ OPD claims-just select a doctor on the app and book upto 10 doctor appointments as per your policy sum insured
  • Allows seamless filing of reimbursement OPD claims– just click a picture and upload on app to raise a claim
  • Other features include instant booking for diagnostic tests at home along with annual health checks, besides helping customers monitor their health real time
  • Also offers behavioral assistance on stress, depression, marital or parental issues

New Delhi, September 27, 2018: Max Bupa, a leading specialist health insurer, has announced the launch of a new age Max Bupa Health Mobile Application that will serve as a one stop shop for everyday health and wellness needs of its customers. This application brings to life a highly differentiated and robust digitally enabled ecosystem that will enable customers of Max Bupa’s recently launched GoActive Health Insurance plan to manage their health onthego. Max Bupa has utilized the vast and varied experience of premier health and technology companies like GOQii, Practo and 1mg exclusively to design this mobile application, with the intent to empower GoActive customers to seamlessly manage their health anytime, anywhere with a single touch.

With an intuitive and user-friendly interface, the Max Bupa Health application offers the GoActive customers a seamless experience of booking cashless OPD and diagnostic tests using Practo and 1mg’s network respectively. Customers can instantly book cashless doctor consultations with general physicians or specialists, enrolled under Practo’s network of doctors. The process is equally seamless in case of reimbursement. Customers just need to click a picture of the bill and upload it on the app along with the doctor’s prescription/ report,and raise an OPD claim instantly.

Customers’ fitness data and health score from Max Bupa Health Coach mobile app (designed for GoActive customers with Goqii) are integrated real-time within this app. They can also link their Google Fit/Apple Health accounts to track their fitness better.

Ashish Mehrotra, MD & CEO, Max Bupa said, “In keeping with our purpose of helping our customers lead healthier, more successful lives, this unique and differentiated mobile application will serve as a gateway to a host of health and wellness benefits like instantly booking doctor consultations and diagnostic tests at home along with annual health checks and behavioral counseling sessions, besides helping customers instantly raise an OPD claim on a cashless basis and monitor their health real time.

We foresee ‘App-ification’ of health insurance as the next game changer in the industry and believe that this comprehensive modern-day mobile application will act as a key enabler in our digital journey and help us build a long-term enduring relationship with our customers by allowing us to engage with them on an everyday basis. The OPD feature has been rolled out in close to 40 cities including Delhi NCR, Mumbai, Bengaluru, Pune, Kolkata, Chennai. We intend to double this number by the end of the fiscal year. ”

Key Features of Max Bupa Health App –

  • Cashless OPD – Customers can search and book doctor appointments on a cashless basis seamlessly
  • Claim Status – Customers can raise OPD and diagnostic claims instantly by uploading a copy of the bill, prescription/report and a copy of a cancelled cheque etc. They can also track their claim status real time and stay updated
  • Diagnostic Tests – Customers can avail our cashless booking services for diagnostic tests in seconds. The app also offers home sample collections for all pathology & diagnostic bookings, along with annual health checks
  • Health Coach – Customers’ fitness data and health score from Max Bupa Health Coach mobile app (designed for GoActive customers) are integrated real-time within this app. They can also link their Google Fit/Apple Health accounts to track their fitness better
  • Behavioural Assistance – Customers can get emotional support on problems by talking to their specialist/doctor through a call in conditions such as stress, depression, marital or parental issues
  • Home Health Care Services – A range of health care services are available for customers at the click of a button
  • Health Tips – Articles on fitness, nutrition, medicine and everything related to health are available through this app
  • Link Policy – Customers can link their existing/new policy through this app and manage their health insurance policy virtually
  • Online ordering of medicines – Very soon we will be launching a new feature for our customers to order medicines onlinethrough the app. Stay tuned !
The app is available for download to Max Bupa customers on all mobile devices through Google Play and App Store. Here’s the app link for Android and iOS to experience the app virtually:

Android - http://bit.ly/2lFpPXr
iOS - https://apple.co/2Mz6VNq
Max Bupa Health App Demo Video - https://bit.ly/2zxH8Bm

Note to editors:
Max Bupa Health Insurance
Max Bupa a 51:49 joint venture brings together a combination of Bupa’s health insurance and customer service expertise with Max India’s understanding and experience of the Indian health and insurance sectors. Max Bupa offers quality health insurance services through a dedicated team of over 1900 people and its network of 29 offices across 19 cities - Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Ludhiana, Chandigarh, Jaipur, Surat, Kochi, Kolkata, Patna, Goa, Gurugram, Lucknow, Vadodara, Thane and Jodhpur. Max Bupa offers individual and family oriented health insurance policies for Indians across all age groups. Max Bupa has a direct working relationship with a network of over 4000 top quality hospitals and healthcare. Over the last seven years, Max Bupa has introduced many innovative offerings that cater to the evolving health needs of various customer segments. For more details about the company and a list of all our network hospitals please visit .

About Max India Limited:
Max India, the holding company of Max Bupa Health Insurance and Antara Senior Living and equal joint venture partner in Max Healthcare, is focused on health and allied businesses. Max Healthcare and Max Bupa Health Insurance are joint ventures with global leaders, Life Healthcare (South Africa) and Bupa Finance Plc. (UK), respectively. These businesses have well-entrenched positions in their respective categories, and are recognized for their outstanding service standards. The Company owns and actively manages a 49.70% per cent stake in Max Healthcare, a 51% stake in Max Bupa Health Insurance and a 100% stake in Antara Senior Living. Max India is listed on both the Bombay Stock Exchange as well as the National Stock Exchange.

About Bupa:
Bupa's purpose is helping people live longer, healthier, happier lives. With no shareholders, our customers are our absolute focus. We reinvest profits into providing more and better healthcare for the benefit of current and future customers. We have 16.5m health insurance customers, provide healthcare for 10.6m people in our clinics and hospitals, and look after over 22,000 aged care residents. We employ around 80,000 people, principally in Australia, the UK, Spain, Hong Kong, Chile, Brazil, Poland, New Zealand, Saudi Arabia, India and the USA. Health insurance is around 70% of our business. In a number of countries we also run clinics, dental centres, hospitals and care homes and villages.

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Max Bupa
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